Industry News

Ralph Lauren Fragrances Celebrates Polo Red Extreme

Author Image

By: Christine Esposito

Editor-in-Chief

Ralph Lauren Fragrances celebrated the launch of Polo Red Extreme—and its new campaign featuring actor Luke Bracey—at The Garage in New York City. The campaign, which is running worldwide across print, digital and television, includes a short-film that introduces the new scent and marks Bracey’s introduction as the face of the franchise. Bracey is best known for his leading role as Johnny Utah in Warner Brother’s cult classic “Point Break.” Most recently, he starred in Mel Gibson’s WWI...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters